We know (or quickly familiarize ourselves with) the target publications or broadcast media, their audiences, scope of news and feature coverage, format and \u2013 most importantly \u2013 the tough, often hard-to-reach editorial professionals.<\/p>\n
The result is that we consistently win positive, third party coverage. This kind of credibility can\u2019t be bought. It\u2019s won . . . through long-standing relationships with key media gatekeepers and an understanding that to keep these relationships fresh and productive, we must exceed<\/em> their expectations.<\/p>\n For example:<\/strong><\/p>\n When ClimateMaster, the world\u2019s leading manufacturer of water-sourced and geothermal heat pumps began their full-service PR program with Common Ground in 2006, they stated clearly the need to \u201cstake-out and achieve the dominant editorial position in our segment among all leading trade magazines.\u201d\u00a0 They gave us two years to achieve it.\u00a0 By the end of our first year with ClimateMaster, we accomplished the goal and have held it for them since.<\/p>\n A \u201cRadiant in the Rockies\u201d editorial tour was created for Burnham Corporation in 1992 to attract editors of multiple trade magazines.\u00a0 For several consecutive years,\u00a0 journalists from all of the leading contractor trade and home construction magazines participated. Published results far exceeded the client\u2019s expectations.<\/p><\/blockquote>\n There\u2019s always a new perspective, a new approach. But the business of trade PR isn\u2019t always this inspiring. That\u2019s why so many PR firms and major corporations lack success \u2013 they lose their edge. We see to the basics day after day. Through close proximity to key journalists, and routine dialog with them, we stay apprised of opportunities as they come.<\/p>\n Basic tenets: Editor calls are returned immediately. Promises are kept. Deadlines are met. Copy is clear, crisp. Story ideas are sharp and realistic. Relationships are built.<\/p>\n Respect for the journalist is deeply rooted.<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" We know (or quickly familiarize ourselves with) the target publications or broadcast media, their audiences, scope of news and feature coverage, format and \u2013 most importantly \u2013 the tough, often hard-to-reach editorial professionals. The result is that we consistently win positive, third party coverage. This kind of credibility can\u2019t be bought. It\u2019s won . . […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":6,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-28","page","type-page","status-publish","hentry","entry"],"_links":{"self":[{"href":"https:\/\/seekcg.com\/index.php?rest_route=\/wp\/v2\/pages\/28","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seekcg.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/seekcg.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/seekcg.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/seekcg.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=28"}],"version-history":[{"count":4,"href":"https:\/\/seekcg.com\/index.php?rest_route=\/wp\/v2\/pages\/28\/revisions"}],"predecessor-version":[{"id":252,"href":"https:\/\/seekcg.com\/index.php?rest_route=\/wp\/v2\/pages\/28\/revisions\/252"}],"up":[{"embeddable":true,"href":"https:\/\/seekcg.com\/index.php?rest_route=\/wp\/v2\/pages\/6"}],"wp:attachment":[{"href":"https:\/\/seekcg.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=28"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}