To build and protect your image. Hold us accountable for it.
Makes sense, doesn’t it? For us to succeed, we must meet your expectation.
Before activity can begin, ask: “Where does the program or project fit into the mix overall? Is there a communications strategy?”
If not, and if circumstances permit, we should set one. It needn’t be complicated. We’d keep it sensible and direct. This becomes the guidepost for all activity.
Marketing communications can and should reach a wide variety of stakeholders with targeted messages.
The first step is basic research. We then develop a communications plan prior to program activity. The plan would include your criteria for success and a method for evaluation. We also document and report our activities – and the results achieved – in a form that works for you.
